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12. May 2017

Ledlenser welcomes Inge Heinsius to the new position of Vice President of Product and Marketing

Solingen/Munich, March 2017: Inge Heinsius begins her role at Zweibrüder Optoelectronics GmbH & Co. KG on 1st March 2017. In her capacity as Vice President of Product and Marketing, she has global management responsibility for the areas of product innovation/development, product management and marketing, based in Solingen.

She reports directly to Thomas Willing, Managing Director of Zweibrüder Optoelectronics GmbH & Co. KG and President of Ledlenser. He is delighted by her appointment: “Inge Heinsius is the right person for the job. Her international strategic experience, extending over many years, will be a valuable asset to our company We also stand to benefit from her extensive knowledge of the entire process – from the generation of ideas up to product development and go-to-market implementation across multiple communication and distribution channels. With her as part of the global Ledlenser leadership team, we will take the company to the next level.”

Her expertise lies in global strategy development, business and brand development as well as innovation management, which she gained while holding international management positions at notable companies such as Godiva Chocolatier, Oriflame, Wella and Unilever. For her, collaboration across countries and departments form the foundation for future business success. 

The overarching goal is to further advance the Ledlenser brand. In specific terms, brand experience will be strengthened, while underpinning the positioning as a global driver of innovation in the area of portable light and tapping into new growth markets. In addition to the traditional industrial and professional core segments, Heinsius sees these opportunities particularly in the world of sports and outdoor: “I believe the Ledlenser brand has enormous growth potential as we offer highly innovative products that meet the very specific needs of the consumers. An example of this are our headlamps and torches in the new Outdoor series. Whether they’re hikers, mountaineers, backcountry skiers, runners, anglers or hunters - all outdoor enthusiasts can now extend their day by using our products. Together with my team I look forward to the challenge of writing another chapter in the Ledlenser success story,” Heinsius said. 

About Ledlenser:

Located in Solingen, Germany, Ledlenser is among the world’s leading producers of quality LED torches and headlamps. Synonymous with quality and innovation, the light experts have been offering a wide range of products for various target markets for over 20 years. Ledlenser offers in principle a product guarantee for up to five-years that could be automatically extended to up to seven years by registering on the website. 

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