July 2011 News

At Leatherman Value-priced Doesn't Mean Made Overseas

Portland, OR, July 18, 2011 - Today the two fastest growing segments in the multi-tool industry are the $20-$50 and $100+ (specialty-tool) price points. Drivers for this $20-50 price point are primarily first-time buyers looking for value AND design, without sacrificing brand.

Leatherman is introducing two fresh, new solutions - the Sidekick™ and Wingman™- for the stale design and lower quality of the current entry-level tools on the market. Both new models are densely-packed with a contemporary design that's attractive to a wide variety of first-time multi-tool buyers at only $29.99 MSRP. ($39.99 Sidekick).

A Return to Roots

Now more than ever, there is pervasive call for the return to our Made-in-the-USA roots - a sense of pride, hard, honest work and that pioneering spirit that makes us so resilient and self-sufficient. Even for the value-priced Sidekick and Wingman, Leatherman has no plans to move its Portland, Oregon manufacturing.

Feature Rich

The Sidekick and Wingman are 420 stainless steel and feature Leatherman's popular outside-accessibility design for one-handed opening of the knife blade. A first on any Leatherman tool the Sidekick and Wingman have sprung jaws. Also included will be; a saw, file, knife, scissors, screwdrivers, bottle/can opener, serrated knife, clam-package opener, removable pocket clip, saw and wire cutters . Exact tool set varies depending on the model.

Both models are just shy of four inches so they're the perfect pocket-carry size. Like all Leatherman tools, the Sidekick and Wingman are backed by an industry-leading, no-hassle, 25-year warranty. Models will begin shipping worldwide in September 2011 just in time for the holidays.

Contact:

For more information about Leatherman and their full line of products, contact Marketing Communications Manager, Juli Warner at juli.warner@leatherman.com or 503-253-7826.